We are a team of expert strategists, communicators, and campaigners.

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Who We Are

We design strategies to help companies and individuals identify and communicate effectively with their key stakeholders – clients, institutions, politicians, communities, the media, and others.
CD | APRA works with established and emerging brands, corporations, regional businesses, non-profit organizations, government agencies, politicians, and high-profile individuals for creating winning strategies using communications and digital expertise, government and media experience, and world class research.
CD | APRA helps clients understand and successfully navigate the crossways of public, private and social sectors in the markets that we operate to achieve their strategic goals in today’s complex, competitive, and evolving landscape.
From its offices across continental Europe, London, Washington, Lebanon, and Africa, CD | APRA supports its clients in solving complex issues, regardless of geography, offering unrivalled strategic advice and campaign experience.
CD | APRA is a strategic partnership between one of the most effective consultancy agencies on the Balkans, APRA Balkans Communication Group, and the influential international firm, CD Global Associates.

What We Do

Strategic Consultancy

We guide businesses, organizations and individuals to a more comprehensive understanding of the political landscape and the public agenda in the markets in which they operate.

We assess the strategic objectives and business challenges and advise on decisions, using deep knowledge to deliver the best results.

Public Affairs & Advocacy

We help clients build relations with critical stakeholders and the public to position them and to bring on meaningful impact for business and society.

We provide strategic management and. tactical advisory focused on public affairs and partnership advocacy.

Media Relations

Our team creates effective communications strategies that reflect your objectives and messages and reach targeted audiences creating media visibility and producing coverage in mainstream, regional, and industry-specific media outlets.


Our digital team offers social media analytics and digital engagement to deliver your messages in the most effective and impactful way, to grow customer base and develop your brand.

We oversee the online aspects of a campaign – from content creation to online advertising and media planning.

Research, Data Analysis & Insights

We conduct comprehensive and relevant research and data analysis to support decision-making.

Our team has extensive experience in political and media landscape analysis, reputation and stakeholder analysis, communications and engagement research and mapping.

Risk Assessment & Crisis Management

Our experts identify the risks facing your brand and business and offer customized solutions.

We assist companies and organizations not only to prevent and prepare for communications crisis, but also respond, manage, and emerge even stronger from it.

Campaign Development

We design targeted communications strategies and campaigns to support you in reaching the goals and to enhance your brand identity development.

We bring vast experience and a informed approach to every campaign which enables us to reach the right targets with the right message at the right time.


We know it is important not only to understand the media but master the relations and feel confident and in control so you can excel in this area.

Our tailored coaching prepares clients for live interviews, speeches, media conferences, and any other public appearances.


We design, plan, and manage customized event solutions that communicate your message and increase your visibility.

About CD Global Associates

CD Global Associates, with offices in Beirut, DC and London, was established to solve complex global issues through commercial and political activities. Founded by Cynthia Warde and Dane Waters, the firm has a global reach with strategic partnerships with over a century of collective experience.

CD Global Associates specializes in international affairs, public and government relations, and policy making. The team has worked on political and communication campaigns at the highest level.

About APRA Balkans Communication Group

Established in Sofia in 1994 as one of the first PR agencies on the market, APRA is the only Bulgarian agency that has managed to successfully expand and maintain business operations across countries in the Balkans region. In 2012 the company opened offices in North Macedonia, Albania, Kosovo, Bosnia and Herzegovina, Montenegro and Serbia, which were later incorporated in APRA Balkans Communication Group.

The network growth provides the multicultural team of the agency with the unique opportunity to work on projects covering multiple markets within and outside of the European Union and to meet the needs and expectations of various target groups. The diversity of the employees and collaborators, as well as the profound knowledge of regional markets is the key to the successful completion of communication campaigns in the region and gives local life to global ideas and initiatives.

Our Offices

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Washington D.C. (USA)

The Balkans

Sofia (Bulgaria)

Skopje (North Macedonia)

Pristina (Kosovo)

London (UK)

Beirut (Lebanon)

Dubai (OAE)

Contact us

Please don’t hesitate to contact us with all the questions you may have.